YouTube end screens and info cards are two of the main tools for moving viewers from one video to another. They work differently, so creators should use them at different moments in the viewer journey.
How end screens work
End screens can appear in the final 5 to 20 seconds of a video. The video must be at least 25 seconds long to use an end screen.
For standard 16:9 videos, creators can add up to four end-screen elements. Other aspect ratios may support fewer elements.
What can an end screen show?
- A specific video
- The most recent upload
- A video selected by YouTube as best for the viewer
- A playlist
- A subscribe element
- Another channel
- An external website for eligible YPP creators
Design the final 20 seconds for the end screen
If you add the end screen after editing is finished, important visual elements may be covered. Leave intentional empty space during the final section and use a spoken call to action that explains why the next video is relevant.
A generic “watch another video” CTA is weaker than a specific transition such as “If this solved the setup problem, watch the troubleshooting guide next.”
How info cards work
Info cards can surface relevant content while the viewer is still watching. YouTube currently allows up to five cards on one video. Cards can point to videos, playlists, channels and, where eligible, external links.
When should you use a card?
Use a card when the current video naturally references another resource. For example, if you briefly mention a previous tutorial, place the card near that exact moment rather than at a random time.
Cards should support the current video rather than distract viewers from the main explanation.
Made for Kids restriction
Cards and end screens are not available on videos set as Made for Kids. If a video was previously using an end screen and is later marked Made for Kids, viewers will no longer see it.
See our YouTube Made for Kids guide for the broader feature restrictions.
End-screen analytics
YouTube Analytics includes end-screen performance data, including end screen element click rate. This helps creators compare which videos and element types actually generate continuation clicks.
A simple viewer-journey strategy
- Reference supporting videos with cards during the main content.
- Use a clear verbal transition near the end.
- Feature one primary next video rather than several unrelated choices.
- Use a playlist when the viewer should continue through a structured series.
- Review end-screen click rate after enough impressions accumulate.
Common mistakes
- Covering important text with end-screen elements.
- Promoting an unrelated video simply because it is new.
- Adding the maximum number of cards without a reason.
- Ignoring mobile visibility and aspect-ratio differences.
- Using end screens as a substitute for a strong closing CTA.
Start the conversation
Corrections, useful experiences and focused questions are welcome. Keep discussion respectful and on topic.